Successful resource allocation starts with “what is the goal”?.

“If you don’t where you are going, any road will get  you there”

Allocation of our time both personal and business in this digital age, is proving to be a significant challenge. We are literally “spoilt for choice” which can make decision making more difficult and slower.

Knowing what you want to achieve, makes decision making easier and achieves better results, just as in search on the internet.

In business, clarity of your competitive positioning for your products and services is now more critical than ever, because the internet offers you more choice and more opportunities than ever before.

Small business must grasp and understand this “digital dilemma” to avoid wasting time and marketing resources, because if you don’t know what you want to achieve, and you don’t measure it, everything will look like progress.

About John Cullen

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