Consistency across On-Line Visibility
One of the key elements of building a distinctive on-line brand is consistency in the information, copy, content and images of the brand that people see on-line.
To help develop a unique competitive position and select which Social Media sites are most relevant to your company / business brand, you should understand and document the relevant key brand values and brand key attributes. Identify your competitive point of difference and then structure acitivities / support around this brand architecture, which are consistent with the brand values and attributes.
Brand Architecture Case Study Freeman Schwabe
As an example here is a recent case study with Freeman Schwabe is OEM global supplier of die cutting systems, which includes the world renowned Schwabe brand name, famous for engineering design innovation and the durability of the Schwabe machines.
We built a Brand Architecture with Freeman Schwabe to manage the consisitency of the Schwabe brand on-line across the key internet portals e.g. the web site Freeman Schwabe , blog Schwabediecutting.wordpress.com, YouTube FSM channel
Brand Architecture Online Visibility Infographic
Contact John Cullen jccullen@proteusism.com for Internet Marketing consulting services.
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