Internet Marketing in a Flat World

Small Business Competitive Advantage in a Mobile Flat World

Recent presenation on the challenges and opportunities of Internet Marketing and SEO in the current Mobile Flat World

Acknowledgements to Thomas Friedman author of The World is Flat and Mary Meeker now a a partner at the Silicon Valley venture capital firm of Kleiner Perkins Caufield & Byers.

Globalization 1.0 (1492-1800): With exploration the kingdoms in Europe pursued global expansion that included discovering and controlling international trade.

Globalization 2.0 (1800 – 2000): Multinationals followed their countries and took over international trade.

Globalization 3.0 (2000- ): Individuals of diverse backgrounds able to collaborate and compete globally and mobile / wireless speeding up change.

With Globalization 3.0, “playing field” has been leveled

 New Rules for Marketing in the Flat World

Target segments start with dialogue with one person

Think Customer Needs as build Customer-Led positioning

Global Branding now live in the portfolio

Its a Consumers Choice and Input to innovation through customization

Pricing must be Flexible in the new comparative world, dynamic like rest of marketing mix

365/24/7 Communication and Distribution with Integrated supply chain

Advertising / Branding as interactive and integrated marketing, communication, education and entertainment

Marketing Research is knowledge creation, there are no secrets

Scale allows experimentation to learn from mistakes!

New Business Strategy process and struggle …….where is IT?

New Organizational Structure – brand, internet, website, marketing – who manages what? A role for a “Chief Integration Officer”?

Internet Marketing – Dynamic and Global 

SUMMARY  – Small Business Competitive Advantage in a Flat World

Have an OPEN MIND but GET INVOLVED to be PART of the DYNAMICS

Develop CLEARER RELEVANT POSITIONING of BUSINESS PROPOSITION and BENEFITS to Target Audience / Market

Set Goals ………..Use metrics…….Measure Improvements 

Focus on Competitive Advantage…..Point of Difference

Find the Best Knowledge Source…..keep up to date with changes & opportunities

Find How to Help People…in Business and Social….

Not Everything on it’s own has an ROI……Total Picture / Holistic 

See complete presentation www.proteusism.com

About John Cullen

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