Internet Marketing – The Internet Small Business Opportunity Gap

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Internet Marketing – Small Business and Internet Opportunity Gap (updated from earlier post) 1. Research studies identified that consumers are actively increasing their use of the internet, where they collect and disseminate information and knowledge (Forrester Research), AND at a faster rate than business traffic. 2. This is the result of the dynamic changes and […]

Consistency across On-Line Visibility – Building Brand Marketing Architecture

Brand Architecture Online Visibility Infographic

Consistency across On-Line Visibility One of the key elements of building a distinctive on-line brand is consistency in the information, copy, content and images of the brand that people see on-line. To help develop a unique competitive position and select which Social Media sites are most relevant to your company / business brand, you should […]

Internet Marketing Funnel Process: Converting to Sales


Why is Small Business slow to adopt Internet Marketing? The answer, in my view, is because the Technical “Gurus” like complexity, it makes them feel special and knowledgeable, unfortunately this complexity adds liitle value to the business process and restricts adoption. This is what made Steve Jobs so special and why he was different, he […]

Google Top 10 “rules” for SEO and why you should use them.

Google SEO Top 10 “Rules” and “Guidelines” and Marketing SEO advice on why to use them 1. Create Unique Accurate Page Titles Each page should contain unique content and the title should accurately reflect that, and each of these titles should support the website overall “positioning” therefore they should all be consistent and make sense […]

Marketing SEO Tips for Artist Websites 

"You Are Here" by Greg Storer

Checklist for Artists – How to Increase Qualified Visits to your Website Artist Marketing: Positioning, Background and Planning Decide on who you are and what you do e.g. the personality and style of your art, and what you want to communicate through your paintings and drawings. List the profile and type of people who like and […]

Internet Marketing Mix – Positioning, Competitive Advantage and Consistency

1. Effective Marketing starts with the strategic positioning of a business service, product or brand. Identifying the need or opportunity in the marketplace and developing a service or product to offer a sustainable competitive advantage. [Example with current client: sore throat spray in UK “unlike lozenges…our numbing spray goes right to where it hurts, […]

Executive Coaching – Training in the Essentials of SEO Marketing – Cincinnati, Ohio.

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 Executive SEO Coaching for Business Owners Who want to improve their business knowledge of the latest tools in….. Internet Marketing and Search Engine Optimization….FAST! The Goal of  Executive Coaching / Training in Internet Marketing and SEO: Provide you as a Business Executive / Owner with up to date knowledge of Marketing Optimization ( SEO, PPC, Social Media, Blogs) […]