Internet Marketing Mix – no longer the simple 4P’s

  Gone are the the simple 4P’s as the 4 Pillars of the Marketing Mix…. (as noted in my earlier https://marketing4optimization.com/2013/11/21/4-new-ps-added-to-internet-marketing-mix/)…. Whatever the number is, just remember to think outside the box of the traditional 4P’s  Product, Price, Place, Promotion which are the principles guiding Traditional Marketing and Sales. SmartDraw has a neat visual of the…

Digital Marketing the Point of Difference vs Sales Push Marketing

“Creativity is thinking up new things. Innovation is doing new things.” — Theodore Levitt Digital Marketing Mindset From my own experience coming up with great ideas is easy, the skill to make them happen and succeed is more elusive and much harder work. Just as the digital marketing age has brought abundance of creativity &…

4 NEW P’s added to Internet Marketing Mix

The Traditional 4P’s Need Updating Product, Price, Place, Promotion are the principles guiding Traditional Marketing and Sales. The 4 Additional P’s for Internet Marketing Communications POSITIONING  “Be Different…..Innovate” PEOPLE “Connect with your Audience and Internal Organization” PARTICIPATE  “Join the Conversation and…. Adapt to Change” PROCESS “Measure…………Improve…to Manage Complexity”

Timely reminder…by Seth Godin…”it’s about the Purple Cow”

This Blog has evolved from general internet marketing, to SEO, to brand positioning and got lost in it’s own purpose and goal, like many other businesses. The Blog’s main purpose was to collect my thoughts on “changes in marketing” and “what impressed me about the new marketing opportunities”, for me, and others that might be…

10 Basic Tips to improve the Marketing and Search Results of your business Website

How to improve the quality and performance of your website / blog Rethink the purpose of your business website and other touch points with potential customers through the internet or digital media. Brand marketing and positioning / architecture requires all business materials and actions should be consistent and work in synergy, and be focused on…