Gone are the the simple 4P’s as the 4 Pillars of the Marketing Mix…. (as noted in my earlier https://marketing4optimization.com/2013/11/21/4-new-ps-added-to-internet-marketing-mix/)…. Whatever the number is, just remember to… Read more “Internet Marketing Mix – no longer the simple 4P’s”
“Creativity is thinking up new things. Innovation is doing new things.” — Theodore Levitt Digital Marketing Mindset From my own experience coming up with great ideas is… Read more “Digital Marketing the Point of Difference vs Sales Push Marketing”
The Traditional 4P’s Need Updating Product, Price, Place, Promotion are the principles guiding Traditional Marketing and Sales. The 4 Additional P’s for Internet Marketing Communications POSITIONING “Be… Read more “4 NEW P’s added to Internet Marketing Mix”
This Blog has evolved from general internet marketing, to SEO, to brand positioning and got lost in it’s own purpose and goal, like many other businesses. The… Read more “Timely reminder…by Seth Godin…”it’s about the Purple Cow””
How to improve the quality and performance of your website / blog Rethink the purpose of your business website and other touch points with potential customers through… Read more “10 Basic Tips to improve the Marketing and Search Results of your business Website”
The Re-Imagination of Nearly Everything Mary Meeker is a partner at Kleiner Perkins Caufield & Byers and former Managing Director at Morgan Stanley and is regarded as… Read more “Re-Imagine your Marketing Budget for Lower Costs Higher Sales”
“Time moves fast, unless you are serving it” (Malcolm Forbes) Check out the changes and developments of the Internet 2002 to 2012
Positioning of product or service by channel – the core of Marketing SEO Product of quality, rich content and optimized Placement achieved by integrated channel presence for on-line… Read more “Traditional Marketing 10P’s+ for Internet Marketing”
Small Business Competitive Advantage in a Mobile Flat World Recent presenation on the challenges and opportunities of Internet Marketing and SEO in the current Mobile Flat World Acknowledgements… Read more “Internet Marketing in a Flat World”
“Nothing Succeeds like Success” If you have achieved a successful implementation of search engine optimization for a B2B Business Website, i.e. improved search ranking, increased visits, more… Read more “Taking Successful SEO to the Next Higher Level”
My jaw is still against my chest, after reading the 2010 UK Website – SEO Study of 1,001 SME (small medium enterprises) websites and compared them against… Read more “SEO – Small and Medium Size Business Research”
New language and terminology of SEO and SEM maybe slowing down the adoption of internet or website marketing, here I want to set out the areas of common good, focused on a common goal.
If I want to work with disciplined businesses who will appreciate my skills in internet marketing, I should show them I follow what I preach, i.e. regularly update your business marketing plan even if it as broad sketch, at least its a strating point and a framework to expand.
Challenges facing the Internet Marketing Consultant.