Technorati.com, is the world’s first and largest blog search engine and a robust community blogging platform.
Technorati 2013 Digital Influence Report
“Brand Marketing digital messaging has gone social”
60 % of Brand Marketeers predict an average increase of 40% in Social Spend for 2013
>50% of Social Budget is spent on Facebook followed by YouTube
Primary concern is still lack of dependable metrics to measure ROI effectively
The valuable insights culled from surveys that included over 6,000 influencers, 1,200 consumers and 150 top brand marketers.
Definition of Influencer: “A person who has a greater than average reach or impact through word of mouth in a relevant marketplace.”
Small Business Action
Realign Marketing Budget to include and improve effectiveness of key digital influence: e.g.Website, Facebook, YouTube, LinkedIn