Social Media the BIG Small Business Marketing Opportunity

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Technorati 2013 Digital Influence Report

Key Conclusions

“Brand Marketing digital messaging has gone social”

60 % of Brand Marketeers predict an average increase of 40% in Social Spend for 2013

>50% of Social Budget is spent on Facebook followed by YouTube

Primary concern is still lack of dependable metrics to measure ROI effectively

The valuable insights culled from surveys that included over 6,000 influencers, 1,200 consumers and 150 top brand marketers.

Definition of Influencer: “A person who has a greater than average reach or impact through word of mouth in a relevant marketplace.”

Small Business Action

Realign Marketing Budget to include and improve effectiveness of key digital influence: e.g.Website, Facebook, YouTube, LinkedIn

2013 Digital Report

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