2014 – 2015 Plan = INTEGRATE Marketing Activities


Integrate ALL Digital Marketing = [Search + Mobile/Social + Email] Learn How to Integrate Marketing Activities for Small and Medium Enterprises (SMEs), increase Contacts & Leads, and Convert to Sales. Read a great article (click below) and resource for small / medium size businesses to start you thinking…..and implementing an integrated marketing plan. http://www.ecircle.com/en/resource-centre/best-practices/how-to-improve-your-email-marketing-with-an-integrated-approach.html Follow this […]

4 NEW P’s added to Internet Marketing Mix

4 P's

The Traditional 4P’s Need Updating Product, Price, Place, Promotion are the principles guiding Traditional Marketing and Sales. The 4 Additional P’s for Internet Marketing Communications POSITIONING  “Be Different…..Innovate” PEOPLE “Connect with your Audience and Internal Organization” PARTICIPATE  “Join the Conversation and…. Adapt to Change” PROCESS “Measure…………Improve…to Manage Complexity”

KISS Principle of Integrated Marketing Communications

Integrated marketing Traditional Internet Marketing Jigsaw

The basic KISS [Keep It Simple Stupid] principle for effective Traditional and Internet – Integrated Marketing Communications is Keep focused on understanding your customer. Identify most relevant contact or touch point. Speak / communicate consistently Sell benefits to affect behavior

Useful Marketing Tools and Links to help Improve Your Business

Manage Your Own Marketing – Marketing Tools / Links 1. Metrics and Measurement Web Analytics allows you to measure and track how your customers interact with your website. Google Analytics – add code to your website to track and analyze website Facebook Insights – the only tool you will need if using Facebook for your business […]

Available: Disruptive Experienced Internet Marketing Freelance Expert in Cincinnati area

Integrated Marketing Swing Set images

Dysfunctional Sales and Marketing costs you money. Integrate your Marketing Plan using a marketing expert in traditional marketing and internet / digital marketing opportunities. John Cullen based in Cincinnati, Ohio, USA available for Freelance Marketing projects B2b or B2c. Want more information or request Marketing or Sales advice, please use form below. jccullen@proteusism.com