Manage Your Own Marketing – Marketing Tools / Links 1. Metrics and Measurement Web Analytics allows you to measure and track how your customers interact with your website. Google Analytics – add code to your website to track and analyze website Facebook Insights - the only tool you will need if using Facebook for your business […]
Social Media – Managing Change for Small Business
January 25, 2013 by Leave a Comment
Open Message to All Small Business Owners Find the time to learn more about Digital Marketing and Social Media 2013 it’s now an essential part of the running a business or company. Make the SALE in 2013 a) Stop resisting the “change” For whatever reason or rationale e.g. your low tolerance and mistrust to […]
Diffusion of Internet Marketing will cost Small Business Owners…….
January 24, 2013 by Leave a Comment
Internet Marketing is being adopted by the Early Majority The Everett Rogers Diffusion of innovations theory – for any given product category, there are five categories of product adopters Innovators – venturesome, educated, multiple info sources; Early adopters – social leaders, popular, educated; Early majority – deliberate, many informal social contacts; Late majority – skeptical, […]
