In today’s Google Webmaster Blog “SEO Essentials for Start Ups in under 10minutes” . While it’s a good summary, it is very broad, but useful to understand Google’s current mindset.
Maybe its the cynic in me, but I can’t help but feel Google is steadily eroding or downplaying the value of SEO, to the long term benefit of PPC / Ad Words, there again it is all about the Marketing SEO and general online visibility anyway, its no longer just Google results.
Keep it simple, clarify your business competitive positioning and structure the web site content and conversion goals accordingly, use the basic SEO “rules”, and improved ranking & search results will follow.
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