Want to know more about Linkedin Marketing opportunities ?
I recommend you download the Sophisticated Marketers Guide to Linkedin
https://business.linkedin.com/marketing-solutions/marketing-strategy
Looking for Leads for B2B Businesses?
The data for Linkedin is impressive, and we know statistics don’t lie……well not all the time….and with Microsoft buying Linkedin this is likely to expand significantly.
“ORGANIC” Opportunities to promote your business on Linkedin
1. YOUR COMPANY PAGE
2. SHOWCASE PAGES
3. LONG-FORM POSTS
4. CONTENT UPLOADED TO SLIDESHARE
“PAY-INVEST” Opportunities to promote your business on Linkedin
5. LINKEDIN SPONSORED CONTENT
6. SPONSORED INMAIL
7. LINKEDIN DISPLAY ADS
8. LINKEDIN DYNAMIC ADS
Need Expert advice on how to Connect with Your Target Audience?
Neal Schaffer of Linkedin states:
“The best approach that I would recommend for marketers to connect with their target audience would look like a combination of the following:
• Establish robust profiles that make them discoverable in LinkedIn profile search.
• Share relevant content consistently from their personal profile.
• Reach out and connect with those from their target audience that they know but have yet to connect with.
• Proactively utilize their LinkedIn network for introductions to key people in their target audience, using LinkedIn Inmails when an introduction is not possible.
• Engage in relevant groups.
• Create a group to represent your company.
• Promote your LinkedIn Company Page, build up a follower base, and engage with them.
• Utilize Text Ads potential to help precisely connect you with your target audience”.
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Generally good stuff and presented in an open informative style, as they recommend how to use Linkedin in Content Marketing.
About John Cullen
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