What constitutes a Brand ? ….9 Criteria of Brand Essence

Here I list and make reference to 3 different articles which focus on explaining best practice in Brands and Branding. Brands and Branding I have always liked the term Brand Essence, and even better the phrase “the Criteria of Brand Essence” as summarized in the attached presentation by Conrad Phillips Vutech. Branding is described as….” defining, promising […]