What constitutes a Brand ? ….9 Criteria of Brand Essence

Here I list and make reference to 3 different articles which focus on explaining best practice in Brands and Branding. Brands and Branding I have always liked the term¬†Brand Essence, and even better the phrase¬†“the Criteria of Brand Essence” as summarized in the attached presentation by Conrad Phillips Vutech. Branding is described as….” defining, promising…