Marketeers are Liars – Set Godin speaking at Google

“Seth Godin is the author of six bestsellers, including Permission Marketing, an Amazon Top 100 bestseller for a year and a Fortune Best Business Book. His newest book, All Marketers are Liars , has already made the Amazon Top 100 and has inspired its own blog. Seth is also a renowned speaker, and was recently […]

Product Testing – Spaghetti Sauce – Malcolm Gladwell

“Tipping Point author Malcolm Gladwell gets inside the food industry’s pursuit of the perfect spaghetti sauce – and makes a larger argument about the nature of choice and happiness. In this interesting talk delivered by bestselling author Malcolm Gladwell, he explores how the food industry went from looking for the perfect single spaghetti sauce recipe […]