Posted by The 9 Criteria of Brand Essence is listed as below, is a recommended checklist, for any size of business that is seeking to develop it’s business long term, with a distinctive product or service with unique tangible and intangible benefits. Without the developing a brand essence and positioning you are building a commodity business, on weake foundations.
- – Unique
- – Intangible
- – Single-minded
- – Experiential
- – Meaningful
- – Consistently delivered
- – Authentic
- – Sustainable
- – Scalable
