Positioning is Key: Know Your Customer Preferences

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The 9 Criteria of Brand Essence is listed as below, is a recommended checklist, for any size of business that is seeking to develop it’s business long term, with a distinctive product or service with unique tangible and intangible benefits. Without the developing a brand essence and positioning you are building a commodity business, on weake foundations.

  • – Unique
  • – Intangible
  • – Single-minded
  • – Experiential
  • – Meaningful
  • – Consistently delivered
  • – Authentic
  • – Sustainable
  • – Scalable

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