Positioning is Key: Know Your Customer Preferences

Posted by

The 9 Criteria of Brand Essence is listed as below, is a recommended checklist, for any size of business that is seeking to develop it’s business long term, with a distinctive product or service with unique tangible and intangible benefits. Without the developing a brand essence and positioning you are building a commodity business, on weake foundations.

  • – Unique
  • – Intangible
  • – Single-minded
  • – Experiential
  • – Meaningful
  • – Consistently delivered
  • – Authentic
  • – Sustainable
  • – Scalable

Photo millenials


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s