Positioning of product or service by channel – the core of Marketing SEO
Product of quality, rich content and optimized
Placement achieved by integrated channel presence for on-line visibility
Promote through Ad Words, EMail, PR Web
Price sensitivity, and flexibility to be competitive
Plan quality content across different internet channels
People connect with your audience
Participate in the social media Conversation
Pathways for target audience to follow to achieve defined goal (RFQ or Contact)
Process all the above with structure and metrics
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