Selecting Keywords – Marketing Optimization Tip

Frequently asked question in a conversation on SEO is: How Do You Select the Keywords?

The quick answer is Research, and Ongoing Research……

1. Business Proposition and Positioning – It always starts with business / positioning and proposition to potential customers.

2. Confirm how your internet marketing plan works in synergy i.e. Website /SEO / Blog / SEM / social, all work together to communicate common message and promote conversion to sales of product or service.

3. Keyword Research sites

4. Check Search confirms research work analyze your website data analytics

5. Write new Web site copy and measure performance, against goals

 

About John Cullen

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: