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Selecting Keywords – Marketing Optimization Tip

March 13, 2013 by Leave a Comment

Frequently asked question in a conversation on SEO is: How Do You Select the Keywords?

The quick answer is Research, and Ongoing Research……

1. Business Proposition and Positioning – It always starts with business / positioning and proposition to potential customers.

2. Confirm how your internet marketing plan works in synergy i.e. Website /SEO / Blog / SEM / social, all work together to communicate common message and promote conversion to sales of product or service.

3. Keyword Research sites

  • Word Tracker
  • Google Keyword Tool
  • Bing Keyword Research Tool
  • Google Trends
  • Competitors sites & tags
  • SEO book

4. Check Search confirms research work analyze your website data analytics

5. Write new Web site copy and measure performance, against goals

 

Filed Under: Marketing SEO Tips Tagged With: , , , ,
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About John Cullen

Internet Marketing, OnLIne Visibility and Social Media Marketing Services.
Experienced marketing professional, with over 25 years experience in global brand marketing, focused on Internet Marketing for last 8 years.
Living in Cincinnati, Ohio and working with Clients in USA and UK.
Enjoying my new internet marketing business and connecting with people and the speed of a changing world.
Family, Travel, Friends, Painting, Creativity, Celt,

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