Frequently asked question in a conversation on SEO is: How Do You Select the Keywords?
The quick answer is Research, and Ongoing Research……
1. Business Proposition and Positioning – It always starts with business / positioning and proposition to potential customers.
2. Confirm how your internet marketing plan works in synergy i.e. Website /SEO / Blog / SEM / social, all work together to communicate common message and promote conversion to sales of product or service.
3. Keyword Research sites
- Word Tracker
- Google Keyword Tool
- Bing Keyword Research Tool
- Google Trends
- Competitors sites & tags
- SEO book
4. Check Search confirms research work analyze your website data analytics
5. Write new Web site copy and measure performance, against goals