Selecting Keywords – Marketing Optimization Tip

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Frequently asked question in a conversation on SEO is: How Do You Select the Keywords?

The quick answer is Research, and Ongoing Research……

1. Business Proposition and Positioning – It always starts with business / positioning and proposition to potential customers.

2. Confirm how your internet marketing plan works in synergy i.e. Website /SEO / Blog / SEM / social, all work together to communicate common message and promote conversion to sales of product or service.

3. Keyword Research sites

4. Check Search confirms research work analyze your website data analytics

5. Write new Web site copy and measure performance, against goals


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