Selecting Keywords – Marketing Optimization Tip

Frequently asked question in a conversation on SEO is: How Do You Select the Keywords?

The quick answer is Research, and Ongoing Research……

1. Business Proposition and Positioning – It always starts with business / positioning and proposition to potential customers.

2. Confirm how your internet marketing plan works in synergy i.e. Website /SEO / Blog / SEM / social, all work together to communicate common message and promote conversion to sales of product or service.

3. Keyword Research sites

  • Word Tracker
  • Google Keyword Tool
  • Bing Keyword Research Tool
  • Google Trends
  • Competitors sites & tags
  • SEO book

4. Check Search confirms research work analyze your website data analytics

5. Write new Web site copy and measure performance, against goals


About John Cullen

Internet Marketing, OnLIne Visibility and Social Media Marketing Services.
Experienced marketing professional, with over 25 years experience in global brand marketing, focused on Internet Marketing for last 8 years.
Living in Cincinnati, Ohio and working with Clients in USA and UK.
Enjoying my new internet marketing business and connecting with people and the speed of a changing world.
Family, Travel, Friends, Painting, Creativity, Celt,

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