Happy 30th birthday, Macintosh!

Originally posted on TED Blog:
Thirty years ago today, Steve Jobs introduced the Macintosh 128k at an Apple shareholders’ meeting. Excitement was high after the airing of the now-classic commercial “1984” during the Super Bowl two days before, and the demo — complete with the “Chariots of Fire” theme song — lived up to the…

Marketing Leaders require a Digital Mindset and the Ability to manage Change


Same Old – Same Old During my years in Corporate Management we were introduced to various new management theories, which were viewed by the cynics (including me) as the latest “flavor of the month”, for senior management career development. The problem with these great management theories & ideas is that the implementation is generally being executed […]

Blog for Your Business (it’s easier and cheaper than a website)


Blog for Your Business  Its interesting, and yet disappointing, to note that the majority of SME’s / Small Businesses still do not have a operational website or blog to support and promote their business. Blog to Connect The business blog Schwabe Die Cutting started 2 years ago, the small business blog was viewed close to […]

Marketing Case Study – SME B2B Sales +250% in 3 years

Marketing - Small Business B2B Case Study

Marketing Case Study – Small Business B2B Internet Marketing Marketing Case Study shows how a Small Business Increased sales by 250% in 3 year period AND Reduced Marketing Budget from 8.4% to 1.8% of sales revenue For more information on Marketing Consulting contact John Cullen