Interactive Marketing for Small Medium size businesses, cut costs develop more prospects

Social Media and Digital Marketing Mindset

A digital marketing mindset accepts that technology and business are now intertwined, and that information and communication technology provides a business differentiator and competitive advantage.
As a customer / consumer the benefits of the new digital media & mindset are infinite:

access to more information

convenience of search and solutions 

speed of interface

communication [email, text, video]

broader choice

up to date with new ideas

global village reach

social networking

competitive comparison

convenience of online services [shopping, bill paying, reservations]

The digital technology and communication innovations offer a significant opportunity and competitive advantage for small to medium size businesses, as their size provides agility to make decisions and implement change quickly.

Framework charts.002

Small and Medium size businesses, are starting to catch up.

Measure to improve. Measure to identify new opportunities.

Digital technology has radically changed the basic marketing tools available, providing more choice and cheaper alternatives for the small business company budget.

Digital marketing provides the benefit of an abundance of metrics that tradition marketing lacks, so setting clear goals and selecting a handful of metrics, avoids “paralysis by analysis”.

Getting more sales leads to develop your business is key.
Develop a quality Website or Blog-site to showcase what you offer, and why what you offer is different & better…

About John Cullen

Experienced marketing professional, with over 25 years experience in global brand marketing, focused on Internet Marketing for last 10 years.
Living in Cincinnati, Ohio and working with Clients in USA and UK.

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