Marketing Leaders require a Digital Mindset and the Ability to manage Change

Tips on for Businesses to Understand & Implement Internet Marketing

Same Old – Same Old

During my years in Corporate Management we were introduced to various new management theories, which were viewed by the cynics (including me) asSame Old  the latest “flavor of the month”, for senior management career development.

The problem with these great management theories & ideas is that the implementation is generally being executed with the same thinking and same attitude of the previous way of working, therefore the new methods or processes get bogged down in the day to day conflicts of change.

And after a period of frustration and part implementation, it’s time to introduce another business model.

Digital Technology and the Digital Age is not a temporary fad, its here to stay and continue to change our lives through constant innovation in sharing information and improving communication.

Business leaders and their organizations, especially in marketing and sales, need to adopt a new mindset, a digital…

View original post 250 more words

About John Cullen

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: