Marketing and Sales Changing Skill Set

B2b Marketing.001

ITSMA carried out a survey in Nov-Dec 2015 to find out what the people believe will be the marketing skills & capabilities for a future organization. Overview of Results 87% of marketers agree marketing organizations must change significantly Data Analytics is a growing center of required expertise The recruiting sources for B2B marketing will change going […]

Brand Marketing lessons from The Masters Golf Tournament

The Masters as a Brand

Observations of the Masters brand marketing.  The Masters continues to be revered in the world of golf as the best and most prestigious annual golf tournament, but it is also admired as one of the world’s greatest sport’s brands in the world. Over time, the Augusta course has been adjusted and lengthened to meet the constant […]

What constitutes a Brand ? ….9 Criteria of Brand Essence

map brand by state

Here I list and make reference to 3 different articles which focus on explaining best practice in Brands and Branding. Brands and Branding I have always liked the term Brand Essence, and even better the phrase “the Criteria of Brand Essence” as summarized in the attached presentation by Conrad Phillips Vutech. Branding is described as….” defining, promising […]