Marketing and Sales Changing Skill Set

ITSMA carried out a survey in Nov-Dec 2015 to find out what the people believe will be the marketing skills & capabilities for a future organization.

Overview of Results

  • 87% of marketers agree marketing organizations must change significantly

B2b Marketing.001

  • Data Analytics is a growing center of required expertise

B2b Marketing.002

  • The recruiting sources for B2B marketing will change going forward based on the change in skills required

B2b Marketing.003

I recommend checking out a B2B Business Marketing site http://www.itsma.com/corpinfo/

The focus on

  • Advancing marketing practices and the impact marketing can have on business success
  • Helping B2B marketers set their priorities to improve business impact
    and results
  • Identifying trends and emerging opportunities through research
  • Facilitating a vibrant leadership community of marketing peers for collaborative learning and benchmarking
  • Providing professional development and leadership development guidance
About John Cullen

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: