Marketing and Sales Changing Skill Set

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ITSMA carried out a survey in Nov-Dec 2015 to find out what the people believe will be the marketing skills & capabilities for a future organization.

Overview of Results

  • 87% of marketers agree marketing organizations must change significantly

B2b Marketing.001

  • Data Analytics is a growing center of required expertise

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  • The recruiting sources for B2B marketing will change going forward based on the change in skills required

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I recommend checking out a B2B Business Marketing site

The focus on

  • Advancing marketing practices and the impact marketing can have on business success
  • Helping B2B marketers set their priorities to improve business impact
    and results
  • Identifying trends and emerging opportunities through research
  • Facilitating a vibrant leadership community of marketing peers for collaborative learning and benchmarking
  • Providing professional development and leadership development guidance

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