Doing research on new client internet marketing plan, focus on Aerospace buyer market. Checking out latest assessments of effective Social Media for B2B I came across Track Maven, which helps to be in the right digital channels, with relevant content and the right time to create most efficient engagement and ROI.
Social Media Channels by B2B Industry
Check out the free report download 2016 Social Media Impact Report – B2B Industry Edition for some interesting insights on where the volume activity is on different social media but also which channels are most engaging with B2B audience by Industry.
“…. 2016 Social Media Impact Report: B2B Industry Edition — we analyzed over 500,000 pieces of social content from 316 leading B2B brands in 17 industries across five key social channels. This analysis led to some remarkable findings on:
- Which B2B industries get the greatest impact from social media marketing
- The most effective strategies for social in each industry
- Differences in social media usage, impact, and priorities across the B2B landscape..”
Linkedin vs Instagram
Interesting to see the volume is on Linkedin but that engagement is so low in the specific Industries I am interested in: Aerospace, Machinery, Engineering
“For the report, TrackMaven analyzed a year’s worth of content produced from 316 B2B companies across 17 different sectors on Facebook, Instagram, LinkedIn, Pinterest, and Twitter.
It then plotted the 2015 follower growth on an x axis and the engagement ratio—the average number of interactions (e.g. shares, comments) per 1,000 followers—on the y axis. It also created various sized “bubbles” that represent the median audience size for the five social channels combined for each of those B2B sectors”.