Product Testing – Spaghetti Sauce – Malcolm Gladwell

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MArketing TED TALKS“Tipping Point author Malcolm Gladwell gets inside the food industry’s pursuit of the perfect spaghetti sauce – and makes a larger argument about the nature of choice and happiness.

In this interesting talk delivered by bestselling author Malcolm Gladwell, he explores how the food industry went from looking for the perfect single spaghetti sauce recipe to a more diverse approach of creating a variety of spaghetti sauces to suit the desires of shoppers. He examines this trend through one of its main proponents Howard Moskowitz who used the field of psychophysics to create a variety of original sauces for Prego in the 1980s. Once this variability was proven to be successful it spread to the rest of the food industry, and Gladwell feels we are all happier for this increase in choices.”

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