As we provide our different views (hopefully original) on SEO and the complexities of how to optimize your website, it reminds me of a sketch from Monty Python’s Flying Circus “Great Actors”, when John Cleese (as Sir Edwin the “Great Actor”) responds to a question on the number of words in Othello and Hamlet.
Sir Edwin: Ah, well, I don’t want you to get the impression it’s just a question of the number of words… um… I mean, getting them in the right order is just as important. Old Peter Hall used to say to me, ‘They’re all there Eddie, now we’ve got to get them in the right order.’ And, er, for example, you can also say one word louder than another–er, ‘To *be* or not to be,’ or ‘To be *or* not to *be*,’ or ‘To be or not to *be*’ you see? And so on.
So there you have it, SEO in a nutshell, select your keywords, get them in the right order and then use the words in the right tone and emphasis to reflect your website page content, and you are optimizing your web site for the search engines.