Break Down the Walls – Writing Tips for Better Marketing

Better Marketing SEO delivers More Qualified Sales Leads

I started this list to add to my website business writing services but decided it is also a good blog post, and will hopefully encourage feedback and more comments which will improve my work in progress checklist.

General Tips on Internet Marketing Plan & Marketing Strategy

  • Each business communication must have a Goal = Call to Action
  • Strategy of each Communication is to create a introduction and dialogue
  • Copywriting reflects business image therefore zero tolerance of mistakes,
  • Need to be selective in use of subject or industry acronyms
  • Copy should be original, internet transparency means you should be who you are

Business Presentations (Power Point, Keynote)

  • Make it personal – customer logo, management names, date etc
  • Focus on the audience (how will they search, where will they search)
  • Achieve maximum impact through images
  • Minimize slide visual effects
  • Minimize use of humor

Optimize Company Website

  • Consistency – create a holistic entity, not different page by page authorship
  • Focus on your Visitors = Potential Customers, not the company Ego
  • Optimize website copy and tags for Search Engines – get SEO Marketing advice
  • Plan the Landing Page and call to action
  • Build brand through Tone of Copy and Images

Business Proposals (Bank, Investors, Marketing)

  • Research audience / decision makers
  • Provide executive overview and use body section to support key proposals
  • Ensure there is clarity in the proposal structure and format
  • Provide professional sections and evidence e.g. appendix / references
  • Make it factual i.e. copy with substance, supporting data

Press Releases

  • Impressive Headline
  • Select Keywords for search engine optimization
  • Substantive quotes from key personnel
  • Ensure effective mechanics of distribution for efficient coverage
  • Achieve synergy with other marketing activity

Blog

  • Make it relevant to title
  • Build efficient links
  • Use topical subject
  • Maintain consistency of subjects and style
  • Interest is generated by originality

Sales Brochures / Leaflets

  • Select a core message / offer
  • Benefits for customers not just product or service features
  • Call to Action = Sales Opportunity
  • Drive point of difference
  • Provide a solution for customers

For advice on business copywriting, especially website and internet marketing SEO copy development for better search engine visibility, visit John’s website www.proteusism.com

About John Cullen

Experienced marketing professional, with over 25 years experience in global brand marketing, focused on Internet Marketing for last 10 years.
Living in Cincinnati, Ohio and working with Clients in USA and UK.

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