Internet Marketing for small business in a Flat World 2013 – Trends are now Reality

 New Rules for Marketing for Small Business in a Flat World (updated) 

Trends as outlined by Mary Meeker some years ago are now a reality with the shift to Social, Local and Mobile and Sharing Knowledge

  • Target segments start with dialogue with one person
  • Think Customer Needs as you build Customer-Led positioning
  • Its a Consumers Choice and Input that drives innovation through customization
  • Pricing must be Flexible in the new comparative world, dynamic like rest of marketing mix
  • 365/24/7 Communication and Distribution with Integrated supply chain
  • Advertising / Branding are now interactive
  • Information and Anayltics are knowledge creation, there are no secrets..
  • Internet Marketing - Dynamic and Global

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SUMMARY  - Small Business Competitive Advantage in a Flat World

  • Keep OPEN MIND but GET INVOLVED to be PART of the Social DYNAMICS
  • CLEAR DISTINCT POSITIONING of BUSINESS PROPOSITION and CUSTOMER BENEFITS
  • Set Goals ………..Use metrics…….Measure Improvements 
  • Focus on Competitive Advantage…..Point of Difference
  • Become the Best Knowledge source….. 
  • Find How to Help People…in Business and Social contacts….
  • Remember: Not Everything on it’s own has an ROI……Total Picture / Holistic 
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About John Cullen

Internet Marketing, OnLIne Visibility and Social Media Consulting Services.
Experienced marketing professional, with over 25 years experience in global brand marketing, now focused on Internet Marketing.
Living in Cincinnati, Ohio and working with Clients in USA and UK.
Enjoying my new career in SEO and SEM and connecting with people and the speed of a changing world.
Family, Travel, Friends, Painting, Creativity, Celt,

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