4 NEW P’s added to Internet Marketing Mix

The Traditional 4P’s Need Updating4 P's

Product, Price, Place, Promotion are the principles guiding Traditional Marketing and Sales.

The 4 Additional P’s for Internet Marketing Communications

POSITIONING  “Be Different…..Innovate”
PEOPLE “Connect with your Audience and Internal Organization”
PARTICIPATE  “Join the Conversation and…. Adapt to Change”
PROCESS “Measure…………Improve…to Manage Complexity”

4 NEW P's

About John Cullen

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