1. Huge Growth in Mobile usage – research companies claim Mobile is already almost 33% of all web traffic ).
2. Huge Growth in Video Ad spending – with technology improving access & quality of buying video ads and speed of investment in video advertising companies….
Video Advertising Buying Investment in 2014
- Yahoo! bought BrightRoll $640 Million
- Facebook bought LiveRail $400-$500 Million
- AOL bought Adap.tv $405 Million
- Comcast bought FreeWheel $375 Million
Cost Effectiveness of moving Ad Budget to Digital / OnLine
Reference: www.slideshare.net/augustinefou/presentations 2014