Digital Marketing

Mobile Video Advertising growth BIG OPPORTUNITY for Small Business

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The 2 Major Trends already happening in 2015chart growth

1. Huge Growth in Mobile usage – research companies claim Mobile is already almost 33% of all web traffic ).

2. Huge Growth in Video Ad spending – with technology improving access & quality of buying video ads and speed of investment in video advertising companies….

Video Advertising Buying Investment in 2014

  • Yahoo! bought BrightRoll $640 Million
  • Facebook bought LiveRail  $400-$500 Million
  • AOL bought Adap.tv $405 Million
  • Comcast bought FreeWheel $375 Million

Cost Effectiveness of moving Ad Budget to Digital / OnLine

Reference: www.slideshare.net/augustinefou/presentations 2014

 

 

cost comparison

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