Instagram “a personal image management tool: private life as a public brand”

GreenAbout YouInteresting Article on the mood boarding and rise of emotion in the evolution of Experience Marketing:

Michael Rock The importance of consistency of design, function and emotional feel. “There are even Pinterest pages dedicated to collecting other mood boards: collections of collections. And then, of course, there is Instagram, which turns every individual life into a social network mood board. The carefully curated Instagram account is essentially a personal image management tool: private life as public brand”. 

[Featured Image from Instagram]

About John Cullen

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