Gone are the the simple 4P’s as the 4 Pillars of the Marketing Mix….
(as noted in my earlier http://marketing4optimization.com/2013/11/21/4-new-ps-added-to-internet-marketing-mix/)….
Whatever the number is, just remember to think outside the box of the traditional 4P’s Product, Price, Place, Promotion which are the principles guiding Traditional Marketing and Sales.
SmartDraw has a neat visual of the 4P’s Marketing Mix
I suggested adding 4 additional P’s for Internet Marketing Communications
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POSITIONING “Be Different…..Innovate”
PEOPLE “Connect with your Audience and Internal Organization”
PARTICIPATE “Join the Conversation and…. Adapt to Change”
PROCESS “Measure…………Improve…to Manage Complexity”
And SmartDraw has a neat visual of the 7P’s Marketing Mix focused on the Internal Factors to consider when implementing the Marketing Mix : Physical Environment, Process and People.
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