Internet Marketing Mix – no longer the simple 4P’s

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Proteus TARGET IconGone are the the simple 4P’s as the 4 Pillars of the Marketing Mix….

(as noted in my earlier https://marketing4optimization.com/2013/11/21/4-new-ps-added-to-internet-marketing-mix/)….

Whatever the number is, just remember to think outside the box of the traditional 4P’s  Product, Price, Place, Promotion which are the principles guiding Traditional Marketing and Sales.

SmartDraw has a neat visual of the 4P’s Marketing Mix

Marketing Mix Proteus Smart

I suggested adding  4 additional P’s for Internet Marketing Communications

4 P's

+

POSITIONING “Be Different…..Innovate”

PEOPLE “Connect with your Audience and Internal Organization”

PARTICIPATE “Join the Conversation and…. Adapt to Change”

PROCESS “Measure…………Improve…to Manage Complexity”

And SmartDraw has a neat visual of the 7P’s Marketing Mix focused on the Internal Factors to consider when implementing the Marketing Mix : Physical Environment, Process and People.

7P's Image

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