Internet Marketing Mix – no longer the simple 4P’s


Proteus TARGET IconGone are the the simple 4P’s as the 4 Pillars of the Marketing Mix….

(as noted in my earlier….

Whatever the number is, just remember to think outside the box of the traditional 4P’s  Product, Price, Place, Promotion which are the principles guiding Traditional Marketing and Sales.

SmartDraw has a neat visual of the 4P’s Marketing Mix

Marketing Mix Proteus Smart

I suggested adding  4 additional P’s for Internet Marketing Communications

4 P's


POSITIONING “Be Different…..Innovate”

PEOPLE “Connect with your Audience and Internal Organization”

PARTICIPATE “Join the Conversation and…. Adapt to Change”

PROCESS “Measure…………Improve…to Manage Complexity”

And SmartDraw has a neat visual of the 7P’s Marketing Mix focused on the Internal Factors to consider when implementing the Marketing Mix : Physical Environment, Process and People.

7P's Image

About John Cullen

Experienced marketing professional, with over 25 years experience in global brand marketing, focused on Internet Marketing for last 10 years.
Living in Cincinnati, Ohio and working with Clients in USA and UK.

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