“Creativity is thinking up new things. Innovation is doing new things.” — Theodore Levitt Digital Marketing Mindset From my own experience coming up with great ideas is easy, the skill to make them happen and succeed is more elusive and much harder work. Just as the digital marketing age has brought abundance of creativity & […]
Useful Marketing Tools and Links to help Improve Your Business
Manage Your Own Marketing – Marketing Tools / Links 1. Metrics and Measurement Web Analytics allows you to measure and track how your customers interact with your website. Google Analytics – add code to your website to track and analyze website Facebook Insights – the only tool you will need if using Facebook for your business […]
Digital Marketing – The Marketing Ripple Effect -SEO and Social Media
Marketing Ripple Effect of SEO and Social Media (updated from earlier post) When talking or explaining my perspective of Marketing SEO to various business management especially small or medium size successful business entrepreneurs, at the initial client introduction, I am frequently faced with “glazed eyes” of bewilderment when I talk about Internet Digital Marketing and […]
Internet Marketing – The Internet Small Business Opportunity Gap
Internet Marketing – Small Business and Internet Opportunity Gap (updated from earlier post) 1. Research studies identified that consumers are actively increasing their use of the internet, where they collect and disseminate information and knowledge (Forrester Research), AND at a faster rate than business traffic. 2. This is the result of the dynamic changes and […]
The Internet – 10 Years After
Improved On-Line Visibility helps Freeman Schwabe to sell to the World
Congratulations to our client Freeman Schwabe Schwabe as a Global OEM manufacturers Die Cutting and Compression Molding Presses in Cincinnati, USA. Greg DeFisher as President of Freeman Schwabe Machinery in Cincinnati was interviewed last week by http://www.wcpo.com Channel 9 News part of the ABC News Network in USA. Freeman Schwabe made the headlines on Channel […]