The CMO Survey is carried out annually by Duke University Business School, the latest survey was in field Jan 22nd -Feb 8th 2013
“The CMO Survey collects and disseminates the opinions of top marketers in order to predict the future of markets, track marketing excellence, and improve the value of marketing in firms and society”.
4963 U.S. marketers at Fortune 1000, Forbes Top 200, and Top Marketers who are AMA members or Duke Alumni.
468 responded for 9.4% response rate
Selection of Charts
Anybody have any other data or research on the shift from Traditional Marketing to Digital Marketing?
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